Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Communities 205

Communities Postrank Organization Tourism 205

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. While using social media to defend your reputation is important, collaborating with the mainstream media also helps to build support.

Creative Commons 193

Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

SEPTEMBER 30, 2010

You can view his collaborations and covers on his other channel. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. Read All About It!

YouTube 135

YouTube Postrank Class Tourism 135

Waxing UnLyrical

NOVEMBER 10, 2010

If our future lies in online collaboration , translating to offline understanding, why not start now? Im building a network and community AND learning new tricks that make me a better professional, makes my time well spent. Give someone else that voice. Give yourself that voice. Plus if a tree falls in the woods but no one hears it.

Class 226

Class Blogosphere Blogger Creative Commons 226

Waxing UnLyrical

NOVEMBER 1, 2010

Mark Storys The Intersection of Online and Offline Mary's Garden Party - Mary Barber, APR, Fellow PRSA Measurement Matters Media Bullseye More With Les (Potter, ABC) NetWits Think Tank New Media Lisa - Lisa Hoffmann Occam's RazR - Ike Pigott PR Conversations Sean Williams' Communication AMMO! Read All About It!

Class 258

Class Education Metrics Creative Commons 258

Waxing UnLyrical

NOVEMBER 24, 2010

And they research and they monitor (sometimes for up to three months) just to find out: a) Who a brand’s target audiences are; and b) Who the key influencers within that community are. They listen a LOT. Then they plan. And talk they do. So they were personally connected to the experience, the foods they had missed and the Sainsburys brand.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

NOVEMBER 29, 2010

They did quite the opposite: the other members of Metallica not only heard him play, these guys collaborated on how to ‘Metallica-lize’ it for their sound. As the video shows, James & Kirk didn’t shush him away when Robert started playing a six-stringer. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Film 175

Film Postrank Class Tourism 175