article thumbnail

Does your brand take bloggers seriously?

Sherrilynne Starkie

Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

Blogger 389
article thumbnail

8 Deep Questions to Define Your Blogging Strategy

Writtent Blog

You’ve got to have a firm grasp on the rules of grammar, know the basics of SEO, and understand a little bit about blogging metrics. How saturated is the blogosphere in your industry? But really, those are just competencies and best practices. Does your head hurt yet? How quickly-changing is your industry?