How to Build a Superblog: Insights from the Technorati Top 10
Viper Chill
MAY 10, 2010
A site’s authority may rapidly rise and fall depending on what the blogosphere is discussing at the moment, and how often a site produces content being referenced by other sites. TMZ, for example, was a robot hobby site up until December 2005 when it started to cover celebrity gossip as it still does to this day.
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