Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out&# – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 177

Social Media Collaboration Communities Community Platforms 177

Adam Cohen

JUNE 30, 2011

Recently I had a discussion with a client about doing social media “inside out” – starting with leveraging collaboration tools and focusing on using social tools inside the walls before engaging customers. How did EMC start on their social media journey? Turns out it was a timely ask.

Social Media 100

Social Media Collaboration Communities Community Platforms 100

Adam Cohen

OCTOBER 27, 2011

PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example.

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

OCTOBER 27, 2011

PR organizations can be built are “unfinished” content, including press releases and snippets prepared to help media organizations generate their own finished content. Conversational content is managed across many organizations who touch social media functions – PR, marketing and customer service, for example.

Content 100

Content Press Release Flickr Collaboration 100