Sherrilynne Starkie

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Writing tricks for content marketers

Sherrilynne Starkie

Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. 7 WordPress SEO Tips for Non-Techie Bloggers.

Content 304
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Targeting Ottawa’s boomers

Sherrilynne Starkie

Nine out of ten zoomers use Google or other search engines and almost 70 per cent actually make purchases online. Related posts: Does your brand take bloggers seriously? In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. Content marketing is king.

Travel 295
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Google’s new privacy policy

Sherrilynne Starkie

Many bloggers and Internet industry pundits are saying this new approach is all a little too ‘Big Brother’ for comfort. Most Gmail users will have received at least one message from Google this week (I received ten) explaining the company’s new privacy policy. Maybe it is.

Policies 324
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How to plan your story

Sherrilynne Starkie

Don’t overuse them or risk search engine penalties, but be sure to mention these words a couple of times. 20 Quick Content Marketing Tips Every Blogger Should Know. Research: What facts, views, opinions and arguments would add to the story? Which links would add value for readers? Finally: The easy part: tell the story!

How To 330
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Foundations for integrated digital marketing

Sherrilynne Starkie

This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. This is the most important information that you want to rank highest in the search engines. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information.

Marketing 284