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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Only recently, however, this story has become widely critiqued, with bloggers calling the practice a “vicious … royal mess&# that “crossed the line.&# The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn.

Brands 133
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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. Blogola – like it’s sister payola , it refers to bloggers receiving products and services in exchange for media coverage.

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Is it easy to tell if you are a scammer or straight-shooter?

Bare Feet Studios

When all I can find about you on Google search are things like message board postings or a one-off weight loss blog offer, then you are not a serious business person IMO. Has no verifiable bio or resume to be found online, nor any links on reputable sites with biographical details.

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Successful Blogging for Small and Medium Businesses

Akamai Marketing

This is the blogger as task-master part. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Let your talented employees be your bloggers – ask for volunteers to start. Be ruthless.