Waxing UnLyrical

OCTOBER 24, 2010

So, for this week’s weekly roundup, I thought it would be interesting to share some of the most thought-provoking posts I’ve come across over time (they’re not all new) on how non-profit organizations and cause marketing have been rethinking color. The cause marketing genius of the pink ribbon , from Cause Marketing.

Cause marketing 198

Cause marketing Postrank Tourism Flickr 198

Twist Image

AUGUST 16, 2014

My fellow blogger/podcaster, founder of Evolution , and author of several amazing bestselling business books (like Life After The 30-Second Spot , Join The Conversation , Flip The Funnel and Z.E.R.O. ), challenged me to fill a bucket with ice water, dunk it all over myself, and then challenge three more people to do the same. cause marketing.

Blogger 83

Blogger Cause marketing Conversation Brands 83

Convince & Convert

JULY 6, 2010

While demonstrating the company’s commitment to education, Target also created a local solution to a national issue by personally connecting with parents through a timely and innovative social media campaign. It's another opportunity to tell and share stories.

CSR 138

CSR Social Media Strategy Consultant 138

Diva Marketing Blog

JULY 26, 2012

Example: Elizabeth Arden's PinItToGiveIt Cause Marketing used social media (Facebook, Twitter, bloggers) and traditional media (PR/Events-BlogHer). Use Pinterest to support campaigns and programs runnng in other media. Build an awarenss strategy into the overall plan.

Strategy 96

Strategy URL Message Boards Social Networking 96