Case Study and Lessons Learned: App Product Launch and Awareness
Akamai Marketing
JANUARY 1, 2015
Storify Review: . Blog Coverage: . Some social media influencers were first-time bus rides. Results: 958,399 Social Impressions. 762 app downloads in 4 days following event. 92 unique individuals created content on Twitter. 425 Tweets. Sell-out event. Media Coverage: .
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