Buzz Marketing for Technology
NOVEMBER 9, 2011
Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Find diehard fans on Twitter, Facebook and LinkedIn.
Buzz Marketing for Technology
MARCH 11, 2010
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. To me this is the most fertile area on which to prove ROI.
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Buzz Marketing for Technology
DECEMBER 29, 2010
Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Fire your Director of Social Media!
Buzz Marketing for Technology
SEPTEMBER 29, 2008
Filed under Inside-Out Thinking , Successful Blog |. -->. In the age of Facebook, Plaxo and LinkedIn, it is all to easy to start thinking of the network as numbers. Gab from SEO ROI said. Why all the Fuss about Blogs in Marketing Strategies? Words of a Broken Mirror said. […] blogs make networking a true pleasure.
Buzz Marketing for Technology
OCTOBER 13, 2008
The Connectbeam Social Computing Blog. Blogs of Interest. TradeVibes blog. This being a blog, and were going to keep things tight. Out on the Web, there are individuals who have successfully built up a following of ten of thousands of individuals on Twitter and on their blogs. Connectbeam. Go to Connectbeam.com.
Buzz Marketing for Technology
JUNE 27, 2008
In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? Our new KM Edge groups on LinkedIn and Facebook. from Tom Davenports Harvard Business Review blog. Comments (0).
Buzz Marketing for Technology
SEPTEMBER 23, 2008
No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive†(one could say mashup here). Some examples are Coach engaged consumers to design a new tote.
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