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What's your social currency?

Akamai Marketing

Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. It might frustrate you to know that LOTS of people are lurkers. People who like results don’t like digital lurkers, because they can’t be tracked. I know I have a LOT of lurkers on my site. Probably not.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

Even though many small businesses don’t use CRM (Customer Relationship Management) software for tracking and managing sales and marketing (like Infusionsoft , Salesforce and Hubspot ), businesses that I have worked with have seen a direct increase in sales for the specific products or services they post about on social media.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.