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The complete guide to B2B SEO

Sprout Social

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines.

B2B 121
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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). People won’t use them, and therefore they won’t be used enough to make your content findable. Use keywords. Track results.

Content 124
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Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. Blogging / Content. 7 Insights I Wish I Knew Before I Started Blogging – Looking back, I wish I had learned what I’m about to share earlier. Search Engines / SEO.

Mashup 126
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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection. How To Use Linkedin To Generate Business by Search Engine Land.

LinkedIn 189
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Social Media (and Beyond): Small Business. Social Media: Measurement and ROI.

Marketing 279
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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Find out here in some of the best blog posts and articles of the past year offering strategic guidance and insights for B2B marketing and sales executives. 3 Tips on How to Use Search Engine Marketing Effectively by ePROneur. ” Among her ideas is increasing your company’s “findability.” ”

B2B 190
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Heidi lists 29 helpful “leaps of faith to help you build your social media presence and activity,” such as building your social media tribe, introducing your connections to each other (where is may be mutually beneficial), and guest blogging. Using Social Buttons to Enhance Search Engine Optimization by Practical eCommerce.