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How To Measure Share Of Voice On Social Media

Keyhole.co

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. The bottom line is you need to do sentiment analysis to check if your share of voice is positive or negative. That’s to say, it can help you with brand monitoring.

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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

Are they writing blog posts, creating videos, or hosting webinars? Rather than wasting time manually auditing your competitors on social media, use a competitor analysis tool like Keyhole to monitor their online activity. Do they engage with their followers ? What topics are they covering?