Bazaarvoice Loyalty Marketing Research 
Sprout Social
JANUARY 12, 2022
Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.
Twist Image
NOVEMBER 12, 2010
If there are a few things that are certain in Marketing, it is that we are seeing a ton of new tactics enter the fray, we have more data on these new tactics than ever before, and it's fairly difficult to pull back and see the bigger picture. Smith and Judith Borreson Caruso for the EDUCAUSE Center for Applied Research , 62.7%
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Dave Fleet
SEPTEMBER 28, 2012
Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers. What about customer retention, loyalty and advocacy?
Convince & Convert
MARCH 8, 2012
my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Jay: You are.
Webbiquity SMM
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#
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