Social Media Strategies Summit

SEPTEMBER 28, 2023

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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Pixlee

DECEMBER 4, 2018

Product reviews are a huge part of a customer’s buying decision, but where should they appear? You’re not going to get someone to buy that many times unless they feel connected to a brand ”. Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience.

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Sprout Social

JANUARY 12, 2022

rating or review is most valuable to someone researching a brand for the first time or buying a new product. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts.

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