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Product ratings and UGC both work, but can they work together?

Pixlee

Product reviews are a huge part of a customer’s buying decision, but where should they appear? You’re not going to get someone to buy that many times unless they feel connected to a brand ”. Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Once primarily thought of as a marketing tactic for edgy brands, user-generated content (UGC) is quickly becoming a bigger and bigger element of content marketing strategies. But more important than those reasons is the fact that UGC also has a big impact on the bottom line. more likely to convert than the average customer.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

rating or review is most valuable to someone researching a brand for the first time or buying a new product. Food for thought: recent research from Bazaarvoice notes that recommendations from everyday social media users (36%) are the most meaningful to consumers, handily beating out influencers and even subject matter experts.