Waxing UnLyrical

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Monday Roundup: Smart Integrated Communications

Waxing UnLyrical

Online Retailers Should Care More About the Post-Purchase Experience. Why: “Retailers need to create an end-to-end customer journey, so customers come to love and crave interacting with them,” says Amit Sharma for Harvard Business Review. Image: Helloquence via Unsplash, CC Zero.

SMS 105
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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

at a retail store that the number of people who walked by window matters. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. shonali A2, p.2 2 – Try telling a mgr. Sales matter. Gerard Corbett chimed in: A2.

Meeting 100
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How Much Listening Does Social Media Listening Really Offer?

Waxing UnLyrical

Looking at the results, it could be an opportunity to provide heaters in the first place (retailer), help manage finances better (financial advisor/bank), or fix the window (glazier). Additionally, we’re not limiting ourselves to one pain point. Four opportunities to get involved from one search? Yes please! Is it this simple?