article thumbnail

Social Media a CRM perspective

Social Media Network Marketing

Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. Businesses also need to monitor social networking sites, recognizing and rewarding - often with badges, stars or other low-cost measures - those who are most proactive and communicative about a company's products or services.

article thumbnail

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. create their own badges etc?) They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. Point 2 I think is slightly more tricky.