How to Use Social Proof to Boost Conversions
Sprout Social
MARCH 13, 2017
Before you buy that shirt online, you look at reviews to see what other people think of the fit and quality. One study found that 50% of shoppers use their smartphones while shopping in stores to research products before they buy them. For local businesses that might mean Yelp, Google and FourSquare. Awards and recognition.
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