Sherrilynne Starkie
JANUARY 3, 2019
B2B content marketers New Year’s resolutions for 2019. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. Documenting strategy, less focus on keywords, personalized content are the top three. Staying ahead of the curve is the key to continued digital marketing success – SS.
Sherrilynne Starkie
FEBRUARY 13, 2018
The problem usually is they have no strategy or they have the wrong one. A social media consultant’s number one job is to set a strategy that aligns with the organizational goals and objectives. Research is a key part of developing a strategy and keeping a program on track. Producing podcasts is another task.
Sherrilynne Starkie
APRIL 27, 2014
Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. Related Posts: What is Rob Ford’s media strategy? Spin Sucks author, Gini Dietrich agrees. Today’s tools make transparent communications not only easier, but necessary. Ladies, choose a man as your mentor.
Sherrilynne Starkie
AUGUST 24, 2018
Or, I write a smart digital marketing strategy for a client, and they need to hire someone to implement it. The right candidates have five years professional writing experience and know the B2B software space. This is a regular thing. Really regular. Interested in finding out more about either opportunity?
Sherrilynne Starkie
FEBRUARY 11, 2012
Content is set to be one of the biggest trends in B2B marketing for 2012, but the concept is not all that new. Corporate blogging began circa 2004 and with the growing ubiquity of social networks many companies have been creating and sharing content as part of their marketing strategies. Coke is world’s No. 1 Facebook brand.
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