Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JUNE 30, 2010

play with the data in the super cool interactive tool below) This correlates well with a similar, but far less statistically rigorous poll I conducted one year ago asking Twitter users what they checked first in the morning, and email was preferred by 77%. link] RT @jaybaer: [link] Social Capital Are You Treating You Fans Like Cattle?

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

JUNE 23, 2010

link] [link] BTCustomerstreet Interesting read: Crowdsourcing: Beyond the Basics – [link] #BTCustomerstreet [link] Andreas Gotthelf Crowdsourcing: Beyond the Basics by Clinton Bonner, Chaordix [link] via @lindegaard #scrm [link] [link] Social Capital #Crowdsourcing: Beyond the Basics.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

JUNE 28, 2010

What Questions Does This Content Answer for Them: What social media success metrics should I be paying attention to, and why? I'd hope that eventually we'll create roles to focus on this type of planning, but the value and ROI has to be well understood before that happens. link] jaybaer Thanks Kat. Great comment.

Social Media 127

Social Media Strategy Report Buy 127