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29 Employee Advocacy Statistics for 2022

Oktopost

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. Jump to a section: Top Employee Advocacy Statistics.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. Find these answers and many more in this compilation of 30 compelling content marketing statistics and facts. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ).

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Here are some statistics to back those up. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. 99% found unique value in this B2B marketing strategy that they did not get from other channels.

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Influencer Marketing ROI: Calculate ROI And Maximize Your Social Impact

Keyhole.co

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

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The Absolute Guide to B2B Advertising on Quora

Oktopost

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

B2B 121
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How to Create a B2B Video Marketing Strategy

Oktopost

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. Let’s let the statistics speak for themselves.

B2B 113
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The Value of Social Listening in B2B Digital Marketing

Oktopost

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

B2B 92