Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. If anything, social media is MORE important for B2B companies than it is for B2C companies. Most B2B companies have fewer customers, so the opinions of each are magnified. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

FEBRUARY 19, 2016

So their team researched the Twitter handles of the top 250 US municipalities, the mayors of each municipality. If I’ve got, especially for a B2B topic, let’s say, a big popular celebrity may not be the best influencer for me to reach out and engage with. They gave that to me in a spreadsheet. I turned it into a CSV.

Influencer 60

Influencer Marketing How To Report 60

Convince & Convert

JUNE 30, 2010

When they wake up, 59% of consumers check their email account before anything else online, according to new research from ExactTarget (disclosure: client) , in a sweeping survey of 400+ Americans. link] ATG_ecommerce 59% of consumers check their email account as soon as they wake up, according to new research from @ExactTarget [link] Do you?

Social Media 129

Social Media Strategy Automotive SEO 129

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Brands need to stop viewing crowdsourcing and open innovation strategies as ‘giving up creative control’ and rather understand what this really is – co-created market research that is more accurate. What is the next generation of crowdsourcing?

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122