Sherrilynne Starkie

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Top Five: Happy 15th Birthday to GMail

Sherrilynne Starkie

LinkedIn brings lookalike audiences to B2B marketing. There have been more than 1 billion TikTok downloads according research firm Sensor Tower. Photo by Jolanda Flubacher. LinkedIn has added lookalike audiences to its ad offerings! There’s also a new scheduling option to ensure messages get sent at the most appropriate time.

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Research is a key part of developing a strategy and keeping a program on track. LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. The problem usually is they have no strategy or they have the wrong one. Yet, creating and running social ads is how consultants most-often support sales.

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New marketing & communications matchmaking service

Sherrilynne Starkie

I’m currently looking to fill two positions, both in the Ottawa area: Manager, Policy & Research Development. The right candidates have five years professional writing experience and know the B2B software space. One is a great opportunity in a dynamic not-for-profit organization–a trade council.