Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
APRIL 28, 2010
Take your email lists, and use Flowtown to determine who within your customer base has a Facebook account. That’s a good starter list for Mass Influencers. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. It’s entirely possible she is a Mass Influencer.
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