article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This strategy has customer awareness at 85% for a builder, unheard of in any real estate market. Don’t assume that the person that gave you one star on a Yelp review is some sort of carnival freak outlier.

article thumbnail

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

Please read it, Jonathan has some amazing tips for marketers everywhere, especially in the B2B sector. How letting down your competitive guard leads to a successful B2B social presence. Why B2B social exists in more than just the Marketing/Communications Department. In This Episode. Transcript. We need to capture that.

B2B 60
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It takes up a lot less screen real estate that Tweetdeck, and I always use Tweetie when conducting my live, Twitter 20 interviews. SocialMention For more comprehensive social media searching, I use SocialMention , which indexes blogs, tweets, message board posts, and a lot more. All rights reserved.