Webbiquity SMM

OCTOBER 11, 2011

for high-value, high-involvement products) now start with search, and more than 90% of B2B purchase cycles begin online. Search is no longer just Google and Bing; the second- and third-largest “search engines” by volume of searches are YouTube and Facebook.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Most b2b websites are still static and one-dimensional. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

AUGUST 28, 2012

Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. YouTube Tips & Tactics. Set Up Your YouTube Channel for SEO Success by The YouMoz Blog. B2B And A Resistance To Video Marketing by B2Bbloggers. • How much buzz do I have vs. competition/trend? • How do they feel about us vs. the competition?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines.

Social Media 140

Social Media Strategy Consultant Social CRM 140

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways to Get a Job Through YouTube (Mashable): Did you know how Justin Bieber got to be so famous? This post explores YouTube, Twitter, Facebook, and Flickr. How to Improve Your LinkedIn ROI by Tweaking Your Profile (Sharisax): Make yourself findable by optimizing your profile. Yeah, you guessed it. Stephanie has some answers.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279