Convince & Convert

JULY 29, 2012

Drive Social Media ROI with Content Marketing. B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Remember, social media success is about the wizard, not the wand.

ROI 141

ROI Social Media Social CRM Survey 141

Convince & Convert

MAY 27, 2010

Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too).

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

AUGUST 19, 2010

DM me and I'll get you a demo. Sound off in the comments, and maybe we’ll put together another post with great examples. And thanks to for tippping me off to Compendium. Wasn't aware of it before but sounds like something I need to dig into. TomMartin [link] jaybaer You'll like Compendium.

Social Media 143

Social Media Strategy Tourism Social CRM 143

Convince & Convert

JUNE 24, 2010

I divinity see some comparison between infomercials and social media, but more on the experience side. Maybe sampling and demos on location will fit better. Just like nateriggs says, infomercials have a bit of ‘negative’ vibe. So in my opinion it is more the live experience which will help to sell and share.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

SEPTEMBER 21, 2010

I'm sounding like a physician but in a real sense that's essentially what you're doing to arrive at a proper regimen to ensure social media's contribution to B2B or B2C marketing and ultimately the business' health. RT @jaybaer: Not sure which social media tools to use?

Social Media 158

Social Media Radian6 Strategy SM2 158

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience. I love Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125