B2B CPC Metrics Retail 
Hootsuite
MAY 16, 2022
Here are a few examples from retail to illustrate how much costs can change even within the same sector. However, don’t think you need to stick to typical work hours if you’re advertising B2B. Engagement metrics are nothing new when it comes to how the Facebook algorithm decides what to show users. Source: MarketingCharts.
Webbiquity SMM
DECEMBER 1, 2015
Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. 90% of companies now use social media for business—yet most aren’t certain it adds value to the bottom line, and more than 60% have trouble assessing its impact or turning metrics in actionable ideas.
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