Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

JANUARY 31, 2018

Lately, I’ve been thinking way too much about organic B2B social media marketing. The bottom line is that creating a solid, measurable, B2B social media strategy is extremely difficult, and to say that the enterprise just doesn’t have a clue, though it makes for great copy, just isn’t true. Now snap B2B on top of that.

Social Media 164

Social Media B2B Metrics Analytics 164

Direct Marketing Observations

MAY 13, 2022

During that time, the one binding thread that kept us all on the same page, so to speak, was information. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Both real and imagined. Social resets every day. It always has been.

B2B 112

B2B Social Media Conversation Platform 112