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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. It doesn’t need to be a two-way interaction.

Examples 103
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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Sponsored post. Image credit: C_osett on Flickr.

Software 107
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HubSpot vs. Marketo: Which is Better?

Oktopost

Marketo was built with a focus on Salesforce CRM users, and to this day the majority of Marketo B2B. Project management. Email templates. Landing page templates. Social Media Management. Built-in social component, as well as integrations with Oktopost and others. Full feature pricing: $2,400.

Hubspot 111
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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity SMM

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. The English is broken but the list of free template sources, like Wp Mojo , eBlog Templates and ThemeLab is excellent. WordPress Themes and Plugins. 20 Excellent Free WordPress 3.0

WordPress 182
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How to develop a content marketing plan

Sprout Social

Do you have specific goals tied to your content? How about growing your brand awareness and social media presence? If you can’t answer these questions, then you need a content marketing plan. According to one recent study , only 40% of B2B marketers have a documented content marketing strategy.

Content 111
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How to Start a Successful Blog in 7 Easy Steps

Rebekah Radice

Lots of websites, social media groups and forums. Your content management system is equally important. Mine would be finding enough time to manage social media, juggling a business online and offline, budget, conversion, results. Content That Educates. Utility Content. Hot topics.

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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. What is a content marketing tool? A content marketing tool is any tool that allows content teams to improve, simplify, or better manage their marketing work.

Tools 104