Demand Generation vs. Lead Generation: Comprehensive Comparison
Oktopost
JUNE 14, 2021
It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Provide a funnel for getting the user’s email or signing up for your newsletter. In this post, we hope to clearly define both practices and showcase how they can be used in tandem for the best possible effects.
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