B2B Communities Klout White Paper 
Webbiquity SMM
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.
Convince & Convert
MARCH 22, 2012
We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.
Convince & Convert
MARCH 22, 2012
We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.
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