Convince & Convert

APRIL 1, 2010

I’m trying to understand how such a great campaign could have a foundation that is so unstable. link] Chris Hall Jay as a lifelong T-wolves fan (the team’s life not mine), and a person involved in social media I have to say, awesome! Also – how long will this self-serving mea culpa campaign fad last?

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. For now, it doesn't bother me a ton, because the reality is that not all clients of the agency are using social yet, etc.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!),

Social Media 119

Social Media Strategy Mobile Consultant 119