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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. LinkedIn is, of course, the top social media platform for B2B marketers. Budgets are growing.

Research 257
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

B2B 154
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Awario Awario is another popular brand monitoring tool.

Tools 84
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16 Tools Every Social Media Manager Should Use

Visually SM

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Pricing: Free.

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21 best social media analytics tools

Unmetric

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Pricing: Starting from $1000 per month to monitor 30 brand profiles. Hootsuite is an extensive platform for all your social media needs. G2Crowd Rating: 3.5.

Analytics 125
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19 Hootsuite alternatives for your brand in 2024

Sprout Social

Hootsuite is a major player in the social media marketing platform space. Whether you’re curious about Hootsuite alternatives or you just want to see what’s out there before you make a decision, it’s always beneficial to see what other platforms have to offer. You need the best tool for the job.

HootSuite 113
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The Top 25 Social Media Analytics Tools [Updated for 2021]

Keyhole.co

Hootsuite 10. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories and analyze them to spot out critical information.

Analytics 105