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The Social Media ROI Debate

Webbiquity SMM

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share it on StumbleUpon.

ROI 193
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. Liz Bonilla. Lisa Cramer.

Twitter 257