Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Try adding a YouTube channel to your social media arsenal. 38% comparison shopped online. 36% checked out the brand/manufacturer’s website.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

MARCH 8, 2012

We’re very much getting into yet another micro-era of niche networks, of people saying, “Well maybe it’s not just Facebook and Twitter and LinkedIn and YouTube. Eric: Yeah. Jay: So we will see what happens. Maybe we should get into Pinterest or Path or whatever else is going to float through the transom.”

Company 120

Company Instagram B2B Survey 120

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

MARCH 15, 2012

drives more traffic than Google+, YouTube, and LinkedIn. You know what’s so funny is a lot of people said, “You’re going to have to do a lot of upfront work to get the executives to buy in.” Jay : You guys should buy them. Ian Greenleigh from BazaarVoice. guys put together a report. have a plan.

Software 118

Software Education Team Social Media 118