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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Try adding a YouTube channel to your social media arsenal.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

We’re very much getting into yet another micro-era of niche networks, of people saying, “Well maybe it’s not just Facebook and Twitter and LinkedIn and YouTube. What happened to my link and my credit and my licensing,” and all those other kinds of things so it’s going to be interesting to see how that shakes out.

Company 121
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191
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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. Liz Bonilla. Lisa Cramer.

Twitter 257
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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. 9 new rules for YouTube marketing by iMedia Connection. And “Rule 2: You can’t make it on YouTube alone…even with close to 2.0

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

drives more traffic than Google+, YouTube, and LinkedIn. Ian Greenleigh from BazaarVoice. Basically, he took a report from Shareaholic, which is like an onsite sharing system, and basically, these. guys put together a report. The report surmised that Pinterest. And Mashable got a hold of the report and that was the.

Software 119