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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 119
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How Augmented Reality Could Change User-Generated Content

Pixlee

And it has some very real applications in UGC. The app also provides location-based features, AR-based games, and the ability to generate a cartoon avatar based on a user’s features. These are ways AR is already being used in the context of UFC-based marketing, and as you may have noticed, they share some common themes. .

UGC 69
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22 Twitter revenue streams – monetizing tweets

Laurel Papworth

per member per year compared to Habbo, Cyworld, etc (no ads) making $17 per member ) But Twitter might just have a unique twist… Market Intelligence Facebook give their market intelligence away for free (go to create Ad then play with the demographic searches). Sort of Affiliate marketing on steroids.

Twitter 99
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Customer Experience Management Explained [11 Top Tips]

Hootsuite

This boost in loyalty can act as word-of-mouth marketing and increase your Net Promoter Score (NPS). User-generated content (UGC) is great for your own social content. If you can, giving your chatbot a likable avatar is an easy way to improve the customer experience. Loyal customers mean more than just reduced customer churn.

Tips 123
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Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

Steve Rubel explores the impact of digital trends on business, culture, media and marketing. Weve all heard the buzz around UGC and UCM - User-generated content and Consumer-Generated Media - but this is far [Read More]. Avatar Marketing. Citizen Marketing. Friendfeed will Change Journalism, PR and Marketing.

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

How to Use Twitter Analytics: The Complete Guide for Marketers. An avatar is a visual representation of a person for use in digital contexts. On social media, the term “avatar” also refers to your profile picture—the image that represents you on the platform. For brands, the company logo is usually the best avatar choice.

List 145