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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. I like to achieve the highest ROI possible out of every minute I spend online. When is the last time you did a reality check on how the people in your community are doing? Hopefully you do too!?

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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

What is a customer avatar. Our training academy, Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter. In this 20 minute podcast you will learn: . What is a buyer persona. What is audience marketing.

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far. The truth is the ROI comes in the hard work. Here's the thing.

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23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. Even if budgets are tight, find a way to build consistency across the various platforms. They better know the core brand attributes, brand promise, differentiators, value offered to your audiences.

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Could Buyer Personas be Your Secret Weapon for More Leads and Sales with Social Media?

Pam Moore

Executing your social media strategy is similar in that it's easy to skip to the easy parts…the posting on Facebook, Instagram, LinkedIn, Twitter etc. It's even easier for many marketers to sit on Twitter half the day and chat with colleagues near and far. The truth is the ROI comes in the hard work. Here's the thing.

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10 Things You Must Know About Your Customer [podcast + ebook]

Pam Moore

SocialZoomFactor · 10 Things You MUST Know About Your Customer. Are you sick and tired of of being sick and tired of cranking out videos, blog posts, social media posts, Instagram visuals, Facebook posts, podcasts and not achieving your marketing goals or generating more leads? Wish you had more customers? Do you REALLY know your ideal customer? .

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