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Social Media the One Bright Spot for PR Hiring

Proactive Report

How to apply your social media skills to both internal and external audiences. You need to be able to use blogs, microblogs, social networks, RSS feeds and other tools to connect internal stakeholders as well as reach out to, and build a community with, your customers and other external audiences.

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10 Community Manager Responsibilities that Don't Involve Twitter.

Techipedia: Tamar Weinberg

Social Media isn’t only Social Networks. Do the same thing for your social networks, and your other interactions. If a customer calls in to thank you personally, follow up with an appreciative email. Make their experience with you as sweet as possible. Sometimes it’s plain-old personal communication.