Authentication Hashtag Mobile Nielsen 
Hootsuite
MAY 18, 2023
Use vertical content Most short-form video platforms are designed for content to be viewed on mobile devices in a vertical format. Or, engage a famous influencer to talk about your product and create a branded hashtag–like Shaq and Papa John’s Pizza did below. Be authentic Short-form video content is all about authenticity.
Oktopost
JUNE 9, 2020
Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Mobile App. Brand Amplification.
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