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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Bumble’s anti-cyberflashing campaign.

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

Today, Samsung is a globally leading smartphone manufacturer, overshadowing other brands in terms of usage and number of units sold. All their social media accounts actively put up new posts and stories, which elevates their brand image and value. This blog inspects how Samsung’s social media strategy furthers its dynamic marketing.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

You can use them to: Build brand awareness. Align your new or unknown brand to a well-known individual or brand to establish awareness. It can also bring you fans who wouldn’t otherwise follow your brand. When you work with another brand or influencer, your message is shared on more channels and is therefore amplified.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

Take a look at the other positive environmental effects of putting less emphasis on branded, studio content and a little more on content created organically by your brand’s fans: #1 Decreased Costs Associated With Delegating Content Creation. This is how they raise brand awareness and attract the right type of a customer.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. Bob Cargill - I think it’s perfectly acceptable for an external resource to write and post social media content under the aegis of a brand.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Create a branded experience from your logo to colors, fonts, message and more across all channels. Benefits include: More authentic interaction with your audience. Although Facebook Live is still the most popular live video channel, other brands are rising in the ranks. And the good news? Getting Started Ideas: 1.

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