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7 inspiring examples of corporate social responsibility

Sprout Social

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Bumble’s anti-cyberflashing campaign.

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Monday Roundup: #PRAXIS2015

Waxing UnLyrical

Why: “New PR is demonstrating its full, channel-agnostic forte for driving conversation and conversion… rising fast in a world that rewards real-time creativity, transparency and authenticity more than ever before,” says Lynne Anne Davis as she reviews PR’s “breakthrough year at Cannes.”

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Samsung’s Social Media Strategy: Widespread Reach With Curated Content

Keyhole.co

Specializing in region-oriented accounts A key part of Samsung’s marketing strategy is creating specific products, offers, and campaigns for different regions. Samsung has a pulse of the masses views, which shows in its on-point video posts and campaigns. Take the Gen X. battles’ for example, both online and in real life.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

It adds to the authenticity. Finally, the campaign was highly interactive with hashtags , polls, and calls-to-action for both brands. However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts. Part of going live is taking your followers and fans behind the scenes. Interact with your audience.

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Why User-Generated Content is More Eco-Friendly Than Traditional Content

Pixlee

With others creating content for your brand, you can also repurpose and recycle it in future campaigns. Being efficient with the content you collect will prevent your company from using unnecessary resources (like fuel for traveling and any physical materials) for future campaigns. #2 4 Better Authenticity and Transparency.

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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. Tracy Malone - My gut reaction is yes, social media is meant to be nothing but authentic. Jump to Ellie's blog post. Jump to Lynn Anne's content.

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How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

IHOP’s National Pancake Day campaign follows a series of clever initiatives from the company, including turning fan photos into real-time pancake portraits on Twitter in January to celebrate the return of “All You Can Eat Pancakes.”. So, what can you learn from this campaign? : YEAH YOU KNOW ME. IHOP (@IHOP) March 8, 2016.

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