Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 102

Atlassian ROI Social Media Collaboration 102

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. This year, you’ll have to zoom out.

Social Media 114

Social Media Marketing Atlassian Team 114

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Report 66

Report Atlassian Brands Sentiment 66

Laurel Papworth

JUNE 16, 2010

Though to be honest, given the “But does Twitter have a business use&# questions, the audience weren’t quite ready to make the work place a fun and social environment. Taking Badges Further: I use incentives to reward influencers in my online communities in three ways: Points for repetitive, ongoing and countable activity.

Badge 108

Badge Sharepoint Social Media Foursquare 108

Buzz Marketing for Technology

JUNE 27, 2008

online communities. social media. wiki adoption strategies. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge.

Wiki 223

Wiki Net Neutrality Wetpaint SocialText 223

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. This means incorporating a Facebook marketing strategy is critical. But more than that, they’ve been the fuel to power our Facebook strategy.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Rebekah Radice

NOVEMBER 1, 2016

Sure, some might predict the social media giant’s impending downfall, but for now… …It’s clear to see that Facebook is alive and well. This means incorporating a Facebook marketing strategy is critical. But more than that, they’ve been the fuel to power our Facebook strategy.

Facebook 60

Facebook Marketing Atlassian Analytics 60