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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward. Atlassian started using Sprout Listening in 2019. We have a host of marketing managers for each [Atlassian] product and they each have their own group within Sprout.

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How To Lead A Successful Marketing Team

Rebekah Radice

A couple of years ago, I had the chance to meet fellow speaker, Kim Scott at Hubspot’s massive Inbound Marketing event. As a marketing leader, you want buy-in. Atlassian’s JIRA is our system of choice for project management and daily accountability. How To Lead A Successful Marketing Team. Move Out of a Manager Mindset.

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Grow Your Wiki

Buzz Marketing for Technology

I’ll be in Europe next week to speak at two events: International Forum on Enterprise 2.0 Buy the book | Learn More. Buy the book. Interested in having me speak at your event? 21 days of wiki adoption. advertising. Barack Obama. better meetings. BlackBerry. boris mann. change management. citizen journalism.

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