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How Atlassian uses Sprout to enhance Social Media ROI

Sprout Social

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

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Grow Your Wiki

Buzz Marketing for Technology

social media. Luis Suarez outlines the advantages for companies that encourage social media use at work - a more responsive organization, better able to engage millenial generation knowledge workers, and involve experienced workers who hold a wealth of knowledge. Buy the book | Learn More. Buy the book.

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How To Lead A Successful Marketing Team

Rebekah Radice

A couple of years ago, I had the chance to meet fellow speaker, Kim Scott at Hubspot’s massive Inbound Marketing event. As a marketing leader, you want buy-in. Atlassian’s JIRA is our system of choice for project management and daily accountability. How To Lead A Successful Marketing Team. Move Out of a Manager Mindset.

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