Direct Marketing Observations

OCTOBER 15, 2010

Think of Wal Mart or Astroturfing. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. Focus on focus- Want to grow your product?

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Almost Savvy

SEPTEMBER 17, 2009

If this is the case when our kids or parents say something “inappropriate&# in person, imagine the widespread humiliation (and hilarity) that ensues when this all takes place on a social networking site for all of your friends to see. Twitteleh – Twitter for Your Jewish Mother Why answer the simple “What are you doing?

Social Networking 191

Social Networking Astroturfing Lijit LinkedIn 191

Socialized

NOVEMBER 26, 2009

A few AR applications have been rolled out by progressive marketers and other organizations this year, but 2010 will be the year AR explodes. Some of the most interesting applications will be outside of marketing and promotion. Geekspeak marketing and lack of public awareness will hold AR back. PowerPoint is ubiquitous.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Word of Mouth Marketing Association (WOMMA) has an extensive code of ethics here. See “Astroturfing&# above for more.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80