Direct Marketing Observations

OCTOBER 15, 2010

Think of Wal Mart or Astroturfing. There’s a reason why Twitter is killing Facebook in CTR rates. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. Tags: social media Social Networks Facebook Twitter marc meyer predictive modeling. Get serious about mobile.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Almost Savvy

SEPTEMBER 17, 2009

Twitteleh – Twitter for Your Jewish Mother Why answer the simple “What are you doing?&# question on Twitter, when you could be providing the information you mother really wants to know? Oscar Del Santo´s last blog. Every now and then, our enthusiasm can get the best of us. “Oh Crap.

Social Networking 191

Social Networking Astroturfing Lijit LinkedIn 191

Socialized

NOVEMBER 26, 2009

Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Twitter recently rolled out its Geotagging capability on a limited basis.

SocialText 250

SocialText Social Media Web 2.0 Astroturfing 250

Bare Feet Studios

JULY 8, 2009

The FTC is looking into the practice as well, as I blogged about here and here. Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. Flogs – aka Fake Blogs.

Social Media 80

Social Media Astroturfing Wikipedia Upcoming 80