| || |
|Page 1 of 1 || Previous | Next |
| | THE RELATIONSHIP ECONOMY
MAY 17, 2011 Facebook vs Google – Who Is Calling The Kettle Black?
This came to light with the disclosure that Facebook hired a PR firm to plant astroturf on Google’s privacy record. However, people who have been reading Jay’s blog long enough know by now that he’s got something up his sleeves. Photo Credit: Fast Company; also a good analogy for the subject matter in this article. The enemy of both may be just around the corner.
| | VERY OFFICIAL BLOG
NOVEMBER 22, 2010 Social Media Ethics: Competitor Relationships Should also be Disclosed
You must make a disclosure if you work for Acme Widgets and you mention your employer, competitors, or the widgets industry in a blog post, tweet or elsewhere online. I’m not necessarily proposing additional laws, but negative posts without disclosing a competing interest is just as suspect as astroturfing for your employer or client company. This all seems pretty clear to me.
| || || |
| | BARE FEET STUDIOS
JULY 8, 2009 Ethics in Social Media: A Glossary | Bare Feet Blog
The FTC is looking into the practice as well, as I blogged about here and here. Character Blogs or Personas - these are blogs that are written by an alias or an obvious person who is not real. My friend Toby Bloomberg created one years ago for one of her clients , though some early bloggers insisted that only real people should have blogs. Flogs – aka Fake Blogs.
| | SPIN SUCKS
FEBRUARY 28, 2011 What Is Wrong with PR?
The New York Times let a business owner rant on their blog, TechCrunch took a stab at a PR professional, and Jeremy Pepper , Mack Collier , Shannon Paul , and I debated a PR vs. publicity Quora question on Beth Harte’s Facebook wall. from stray hashtag tweets and advertising gone wrong to fake personas and astroturfing. They just don’t read this blog. For free.
| | SPIN SUCKS
FEBRUARY 21, 2011 Personas Created to Attack and Smear
The article, which has leaked information about a program from HBGary , describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. Companies creating personas to follow you on Twitter, read your blog, friend you on Facebook. Personas who will read your blog and gang up on you. You know that gets me going! The story. Oh, but wait!
| | THE RELATIONSHIP ECONOMY
FEBRUARY 22, 2011 The Value Game Cracks the Monetization Paradox
Social Media Gurus who make these connections will blog, comment, and promote their ability to match power surplus to power deficit. Winning The Game: After a short while, Google will start pushing the old search results of the HNWI farther and farther down the page as the tweets, comments, and blog posts accumulate. The first company to launch is Social Flights. Here’s how it goes.
| || || || |
- 7 Tips for Staying on Top of the Social Wave
Think of Wal Mart or Astroturfing
. Information posted publicly on blogs
, Facebook , Twitter , forums and other sites is fair game. Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. It’s permeating every part of our daily lives. With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. 1) Look for more content to be produced by “others”. MORE >>
SPIN SUCKS Seven Ways to Change the Perception of PR
| TUESDAY, AUGUST 2, 2011
Don’t create fake social media grassroots support for your product (a practice called astroturfing
). Disclose any time you are being compensated for blogs
or any other relevant online updates. In other words, don’t mix PR for your clients with your own blog
or mix editorial and advertising. Today’s guest post is written by Glenn Ferrell. some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the whole PR profession really needs to get a grip …”. You get the picture. It’s in the past, but it still hurts. In the U.S., MORE >>
SOCIALIZED Five Social Media Predictions for 2010
| THURSDAY, NOVEMBER 26, 2009
Many enterprises are launching blogs
on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. The EU Unfair Business Practices Directive technically banned astroturfing
(the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog
or forum) some time ago. Here are my five social media predictions for 2010. Augmented Reality Applications Will Start to Go Mainstream. These companies could end up being acquired. space. Thanks! MORE >>
ALMOST SAVVY Adventures in Social Networking with Mom and Dad | Almost Savvy
| THURSDAY, SEPTEMBER 17, 2009
Oscar Del Santo´s last blog
. ORM and the Dark Side: Astroturfing
, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us. As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t! moments where that fuzzy line between what you want your mom to share and what she actually does share is suddenly crossed. “Oh Crap. Don’t Care Where. MORE >>
CONVINCE & CONVERT 5 Attributes of a Healthy, Real-Time Culture
| THURSDAY, DECEMBER 16, 2010
didn’t.). ————– This is the first in a 7-week blog
post series covering themes included in The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social - my new book with Amber Naslund , debuting February 1 (pre-orders and first chapter for free available now). Tweet The future of business is not in measured, scrutinized answers or carefully planned initiatives. Business will be always on, always changing, always moving. Businesses must operate more nimbly and broadly than they’ve ever needed to before. MORE >>
- Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash. GAURAVONOMICS | THURSDAY, SEPTEMBER 9, 2010
- Tiny Bubbles, Beancast Style CITIZEN MARKETER 2.1 | TUESDAY, DECEMBER 15, 2009
Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.