Think of Wal Mart or Astroturfing. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. It’s permeating every part of our daily lives. With that being said, here are 7 “things” you should be aware of as we go forward in this digital world that can carry you and your company towards Web 3.0. 1) Look for more content to be produced by “others”. MORE >>

Don’t create fake social media grassroots support for your product (a practice called astroturfing ). Disclose any time you are being compensated for blogs or any other relevant online updates. In other words, don’t  mix PR for your clients with your own blog or  mix editorial and advertising. Today’s guest post is written by Glenn Ferrell. some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the whole PR profession really needs to get a grip …”. You get the picture. It’s in the past, but it still hurts. In the U.S., MORE >>

Many enterprises are launching blogs on TypePad or WordPress and building social networks and communities on third-party software or developing it from the ground up using Ruby-on-Rails. The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago. Here are my five social media predictions for 2010. Augmented Reality Applications Will Start to Go Mainstream. These companies could end up being acquired. space. Thanks! MORE >>

Oscar Del Santo´s last blog. ORM and the Dark Side: Astroturfing, Flogging and the Viral Marketing Campaign that never was Reply Irene Koehler says: September 18, 2009 at 3:32 pm You’re absolutely right. Every now and then, our enthusiasm can get the best of us. As the number of multi-generational families using online social networks increases daily, so does the number of “Oh no, she didn’t!&# moments where that fuzzy line between what you want your mom to share and what she actually does share is suddenly crossed. “Oh Crap. Don’t Care Where. MORE >>

Sadly, Astroturf didn’t.). ————– This is the first in a 7-week blog post series covering themes included in The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social - my new book with Amber Naslund , debuting February 1 (pre-orders and first chapter for free available now). Tweet The future of business is not in measured, scrutinized answers or carefully planned initiatives. Business will be always on, always changing, always moving. Businesses must operate more nimbly and broadly than they’ve ever needed to before. MORE >>