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| | SPIN SUCKS
FEBRUARY 21, 2011 Personas Created to Attack and Smear
The article, which has leaked information about a program from HBGary , describes astroturfing, bad publicity, and downright unethical public relations all bundled in one. In this case there are specific social media strategy website RSS feeds we can subscribe to and then repost content on twitter with the appropriate hashtags. You know that gets me going! The story. Oh, but wait!
| | DIRECT MARKETING OBSERVATIONS
OCTOBER 15, 2010 7 Tips for Staying on Top of the Social Wave
Think of Wal Mart or Astroturfing. There’s a reason why Twitter is killing Facebook in CTR rates. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened. What are you waiting for?
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| | SOCIALIZED
NOVEMBER 26, 2009 Five Social Media Predictions for 2010
Location-based applications like Foursquare and Brightkite will not be the darlings of social media as some predict, but will instead turn into features and dissolve into general social networks like Facebook and Twitter. Twitter recently rolled out its Geotagging capability on a limited basis. The EU Unfair Business Practices Directive technically banned astroturfing (the practice of company or paid third-party representatives posing as consumers and leaving positive comments on a blog or forum) some time ago. Here are my five social media predictions for 2010. space.
| | VERY OFFICIAL BLOG
NOVEMBER 22, 2010 Social Media Ethics: Competitor Relationships Should also be Disclosed
However, I still see many people overlooking disclosure when it comes to posting negative comments or spreading negative news about competitors — especially on Twitter. Now, let’s say I run across some negative news about a competitor company and begin posting that news on Twitter. understand this may not be news to many. This has specific implications for employees.
| | SPIN SUCKS
AUGUST 2, 2011 Seven Ways to Change the Perception of PR
Don’t create fake social media grassroots support for your product (a practice called astroturfing ). This even has implications for our Twitter streams and other social networks. Today’s guest post is written by Glenn Ferrell. He wraps up by directing our attention to “scummy spammers,” “scummy web marketers,” and ”scummy black hat SEOs.. You get the picture. In the U.S.,
| | BARE FEET STUDIOS
JULY 8, 2009 Ethics in Social Media: A Glossary | Bare Feet Blog
Here’s a good example of a PR professional (Todd Defren) who discloses when he is Twittering on behalf of a client. One of the better known cases was “Janet who created a Twitter profile for Exxon Mobile. This can apply to Twitter and accounts on other social networks as well as on blogs.) See “Astroturfing above for more. All around bad news.
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ALMOST SAVVY Adventures in Social Networking with Mom and Dad | Almost Savvy
| THURSDAY, SEPTEMBER 17, 2009
Twitteleh – Twitter
for Your Jewish Mother Why answer the simple “What are you doing? question on Twitter
, when you could be providing the information you mother really wants to know? Sample some tasty tidbits from the site : Facebook, Twitter
Revolutionizing How Parents Stalk Their College-Aged Kids This parody by The Onion, America’s Finest News Source , is so well produced that some people didn’t realize at first that it was a parody. Every now and then, our enthusiasm can get the best of us. “Oh Crap. Parents, you’ve been warned! MORE >>
GAURAVONOMICS Why the Web Went Wrong: From Self-Organized Swarms to Unruly Flash.
| THURSDAY, SEPTEMBER 9, 2010
Gauravonomics Blog For Marketers, Entrepreneurs and Activists How To Organize and Energize Your Evangelists Blog Speaking Writing Bio Media Subscribe Slideshare Twitter
LinkedIn Facebook IdeaSliver Labs Tumblr « Help Gameful (Secret HQ for Worldchanging Game Developers) Reach 500 Backers on Kickstarter How to Build a Social Media Practice in a Professional Services Firm? Follow the blog on RSS , Twitter
or Facebook and youll never miss a post again! Misleading or inflammatory content can be used to drive propaganda and spread conversations that turn into viral rumors. MORE >>
CITIZEN MARKETER 2.1 Tiny Bubbles, Beancast Style
| TUESDAY, DECEMBER 15, 2009
- why its a bad idea. days ago Micro Persuasion New Twitter
Shifts the Car from Neutral into Drive - Twitter
:“Today, we’re introducing a new, re-engineered Twitter.com that provides an easier, faster, and richer experience. weeks ago Twittermaven SXSW Twitter
Panels - There has always been a strong connection between Twitter
and South by Southwest, since Twitter
took the festival by storm in 2007 and won the web award. months ago Venn Diagrams - *Is Twitter
a Human Right? Citizen Marketer 2.1 Great show. It he. You w. MORE >>
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